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Brand Listening

How a company or a category is actually described by the people around it — buyers, former staff, channel partners, competitors. Run on a repeating cycle so you read a direction, not a snapshot.

Parallel bands of particles sweeping diagonally, one band sharper and denser than the rest, with a single warm point on its crest

A direction, not a snapshot

One survey tells you where sentiment sits today. Brand Listening runs repeat waves against a fixed panel shape, so you can see whether it has moved and which way.

Who we talk to

Buyers, former staff, channel partners and competitors: the people who describe a company when it is not in the room. They are sourced with the same discipline as our expert calls.

How it connects to Expert Research

The verbatims stay intact beside the summary. Where a wave raises a question nobody on the panel can answer, it goes back to Expert Research to source the person who can.

Also from Vantage

Expert Research

Calls with people who held the role you are asking about, sourced against your question and cleared before you see a name. Then written up as research, not filed as an audio file.

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Bring one question you have not been able to answer.

  • You speak to whoever will run your sourcing, not a salesperson.
  • Twenty minutes. Longer only if the question needs it.
  • You leave with a scope, a sourcing plan and a timeline in writing.
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